What does "compared to the recommended retail price" mean?

The recommended retail price is the price at which the manufacturer recommends the retailer sell an item. The business model for Reshopper’s surplus stock is based on creating price transparency for the consumer at the point of purchase, which is why the comparison with the recommended retail price is displayed. The minimum 60% discount therefore represents a price comparison between the manufacturer's recommended retail price and our selling price. This is not a time-limited offer, and our communication avoids gimmicky sales language—it is simply a fixed discount relative to the recommended retail price.

Both the recommended retail price and our selling price are clearly highlighted, making it easy to compare prices and see the savings. The percentage discount is also clearly marked, as some items offer savings greater than the guaranteed minimum of 60%.

Reshopper has established this concept to provide consumers with the greatest possible price transparency and a clear basis for comparison. Naturally, we are also committed to implementing any changes required to comply with the new directive issued in November 2021.